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Throughout the book, you'll find short case histories that each illustrate a point. The first chapter introduces us to the author. We learn why Friedmann chose the path she did, and we get to learn from her mistakes.

The next chapter provides a detailed explanation of why it's better to pick a specialty than to try to be all things. Chapters Three and Four lay the foundation for understanding how niches work. The next seven chapters Five through Eleven provide Friedman's seven-step plan. Chapter Twelve ties it all together and provides some additional insights. In the back is an extensive "Recommended Resources" section that, in itself, justifies buying the book. Friedmann writes in a style that reminds me of a transcript of a public speech.

This should not be surprising, as she is an accomplished public speaker and is, in fact, a National Board Director of the National Speakers Association. Grammarians will give her a few red marks here and there, but those little errors don't seem to slow the book down. I think they just serve to illustrate one of the points Friedmann made in her book.

Don't let perfectionism stand in the way of excellence and accomplishment. For many entrepreneurs, this is a nearly insurmountable barrier. It's the number one reason small firms tend to stay small.

You'll find other pearls of wisdom, plus practical advice on how to implement them, in this book. If you're already a niche player, that's great. You may find you can improve your game after reading this book. The same goes for someone who's an employee in a corporation. Don't be a commodity. Command an image of high value, instead, and reap the rewards. In the academic world there is the saying, "Publish or perish". I would take the same concept and apply to the world of the entrepreneur - "Find your niche or find a job. Business is too competitive for the generalist to really make a mark anymore.

If you truly want to reap the rewards that all entreperneurs dream of, you need to find a niche and become an expert in that niche. Fortunately you don't need to go it alone. Susan Friedmann has given us a very readable, content rich, step by step manual to help us identify our strenghts and select a niche that is right for us. She also gives us guidance in how to position ourselves, how to effectively market ourselves and use the media to build our business. Actually she covers everything you need to know to separate yourself from the crowd and build a business that will command premium compensation.

The expert always gets paid more - even for the same advice. The book is well written and easy to read.

Riches in Niches: How to Make it BIG in a Small Market

At the end of each chapter is a "nugget of wisdom" and a "Susan's Speedy Summary" which allows the reader to refer back to the lessons contained in the chapter. The book is primarily written for the service professional, but the principles apply to any business. If you truly want to build a successful business, you would to well to read and apply the lessons contained in Riches in Niches. Susan Friedmann has really delivered in this amazing book!

If you've wanted to know from scratch how you can tap into the NEW economy of small businesses making it big, you've got to get this book! This book has so much valuable material within its pages, it would easily fit into a two week intensive hands-on workshop, and then some!! This isn't a book you just read and put down - practice what she'd taught you and you'll be set for life. Riches in niches is a book that takes away all the excuses of why you think you can't be rich in your niche.

Bravo Susan! One person found this helpful. Format: Kindle Edition Verified Purchase. I found this book while preparing for a presentation at a conference.

The Riches are in the Niches for the Over 50 Entrepreneur - The MaturEntrepreneur

The more I read, the more it occurred to me I am a nichepreneur and never realized it. Discover what it takes to be a nichepreneur.

The author does an outstanding job of putting this unique concept into perspective and how you can adopt this concept in whatever you endeavor in life! Thanks Susan for a great and mind-provoking book. I learned a lot of strategies about standing out in a crowded market and why it is essential for entrepreneurs to specialize in a product or service and let your audience know exactly what you do.

I am putting some of these skills to work and I am seeing results.

Why the Riches Are in The Niches!

As a newbie to this scary new world of entrepreneurs I appreciate these step-by-step books. This book explains what and why a niche book is good and gives examples of types of niche books and how to create your own niche titles. I wanted a book explaining more the marketing aspect of a specific type of niche book. It's a good book, just not what I was exactly looking for.

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Niche Down & Stand Out! How Successful Entrepreneurs Find Underserved Niches & Create Success FAST!

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